Saturday, August 23, 2008

Finding incentives to get Paramount/Viacom to release classic cartoon library...

My blog's been kinda slow since good prints of Paramount cartoons stopped being posted on YouTube and traffic is gone, but I've still got it, Eddie! Boop-Boop-A-Doop, Boop!
Ok, so I made my own version of a Betty Boop quote from the Roger Rabbit movie, but still...
Anyways, I've been trying to help Viacom find incentives via letters.
I've heard there's a new direct-to-video Alvin and the Chimpmunks animated feature put out by
Paramount, and that would be a nice incentive to release "The Alvin Show", if the 2007 live-action feature didn't work out as another incentive.

A nice financial incentive would be to put out the color cartoons first. Sorry to upset Betty Boop fans, but I've heard that the UCLA masters with original titles are mostly the Technicolor, Cinecolor, and Polacolor cartoons. It would be cheaper to restore if most of the black-and-white UCLA material is altered by UM&M/NTA.

What could be good marketing techniques?
1. Partner with the Ad Council to use the restored clips for PSA's. Make 'em far fetched with pointless random clip selection,!
2. Put a commercial for a DVD release on Nicktoons Network. Play 'em once or twice in a row during each break, and get an annoyance.
3. Make an official website devoted to these cartoons that isn't Harvey. First, get people to pay $1.99 a month to watch these cartoons on the website to make a profit. If you want to make it free, get ad support from the animation industry.
4. Re-release them in theaters! People will see the Harveytoon library with original Paramount titles. Plus it would encourage sing-alongs for the "Screen Song" cartoons. I remember going to a museum theater and in the end there was a sing-along to the jingle of the company the musuem was devoted to.
5. Put 'em on the new movie channel partnership with two certian "lion" studios , like Jerry Beck's open letter stated.
6. Slogan: "Your favorite vauge memories are back!"
Who's with me???

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