Saturday, July 19, 2008

Off-Topic: "Oh, Mickey- Nabisco!"

It's been hard to find good prints of Fleischer films lately, although I will probably post "Play Safe" when I'm up to it. Even though it's off topic, I am going to post something from Max Fleischer's rival when the namesake person of the company was still alive and when the vise versa rival's founders were still working for Paramount. This is one of my favorites, although it looks kinda in terrible shape. It is a Disney Mickey Mouse cartoon selling Nabsico cookies and crackers, long before a certain dairy products (of mostly cheese) company acquired them and much longer before that company bought rights to General Foods products. Mickey's Surprise Party, released as part of the World's Fair.

There's no production credits in the opening titles, no Mickey Mouse head card (if there was, it may have been cut off in this YouTube post), no MPAA number (since it was advertising) and no reference to Disney in the end title. For the actual cartoon, it was probably a VHS or older DVD copy, so the color isn't that great, it looks much similar to the quality in the edited "Spirit of Mickey" VHS version.

Alongside from that, it was a fun way to sell cookies after what it seems like Great Depression victims having enough of elves and dwarves and all of those robust plots incorporated in advertising cartoons.

I'm not sure who animated this but it is one of my favorite Nabisco commercials (even though it was cinema) alongside with the old Ritz Bitz claymation commercials, and the Chips Ahoy commercial with Benny Goodman's "Sing Sing Sing (With a Swing)".

I like this because I normally associate Kraft/Nabisco with Nickelodeon characters such as Spongebob and Timmy Turner when it comes to merchandising and partnerships.

Disney Magic Selections and Keebler got Mickey away those Fig Newtons that he said he "liked" in the end, at least in my time!

And one more thing, it has a similar end title cue that the Paramount cartoons use for end title fanfares, and if I'm not mistaken, it sounds like the "Hunky and Spunky" end title piece.

1 comment:

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